The best tools to find Etsy trends (and what each is really for)
There is no single "best" Etsy research tool, because they are not all doing the same job. Pick by the job you need done. Broadly, they fall into two groups.
Group one: keyword and sales-estimate tools
These live inside Etsy and help with SEO and competitor research. They estimate keyword volume and, in some cases, a competitor's sales.
- Everbee and EtsyHunt lean toward product and sales-estimate research.
- eRank, Marmalead and Sale Samurai lean toward keyword and SEO research, at a range of prices.
- Alura bundles keyword research with listing and email tools.
They share two traits worth knowing. Their numbers are estimates, because Etsy does not publish real sales or search data, so treat them as directional. And they are backward-looking, they show what is already selling, which is what everyone else sees too. Great for optimising a listing, weaker for deciding what to make before a niche floods. (See can you trust Etsy trend tools?)
Group two: forward-looking trend intelligence
This is a different job: not "what already sold," but "what is rising, and what should I make." That is what Digital Product Forecast does. It researches upstream of the marketplace across nine niches each month and hands you what is climbing before it saturates, with the named palettes and hex codes, licence-checked fonts, the products to make, keywords and tags, and cleared public-domain assets. No invented numbers, every signal sourced and dated.
How to choose
- Want to optimise an existing listing's SEO? A keyword tool does that.
- Want to know what to make next, in what look, before the crowd? That is forward-looking trend intelligence.
- Many sellers use one of each. If you are only going to pay for one, choose by which question is actually holding you back.
For the switchers, we go deeper on an Everbee alternative and an eRank alternative.
_This is our honest opinion, from publicly available information and our own experience. We would genuinely encourage you to check it for yourself._
Common questions
What is the best tool to find Etsy trends?
It depends on the job. Keyword tools like eRank, Marmalead and Everbee are best for SEO and competitor research, but their numbers are estimates and backward-looking. For what to make next, a forward-looking trend tool like Digital Product Forecast is a better fit.
Are paid Etsy research tools worth it?
They can be, if they save real research time and are honest about their data. Keyword tools earn their price for SEO work; a forward-looking trend tool earns it by telling you what to make before a niche saturates.
Do I need more than one Etsy tool?
Often the two jobs, optimising a listing and deciding what to make, are served by different tools, so some sellers use one of each. If you only pay for one, pick by the question holding you back most.