The exact pixel size to build each platform’s template at, so it displays full-size with no cropping.
Social media template sizes
The exact pixel size to build each template at, so it displays full-size with no cropping.
Instagram square post1080 x 1080px
1:1 ratio.
Instagram portrait post1080 x 1350px
4:5 ratio, takes up the most feed space.
Instagram / TikTok story or reel1080 x 1920px
9:16 full-screen vertical.
Pinterest pin1000 x 1500px
2:3 ratio, Pinterest's own recommended pin size.
Facebook shared image1200 x 630px
For link previews and shared posts.
Facebook cover851 x 315px
Desktop cover photo size.
LinkedIn post1200 x 1200px
Square works best across feed and mobile.
YouTube thumbnail1280 x 720px
16:9, keep key text inside the centre-safe area.
Platforms revise these roughly once a year, if a template starts looking cropped, it’s worth checking the platform’s current spec before assuming the file is wrong.
Why these sizes are worth checking, not memorising
Platforms quietly revise their recommended sizes roughly once a year. A template built to last year’s spec can start showing awkward crops without any obvious cause. If a buyer reports a template looking cut off, checking it against the current sizes above is the first thing to try before assuming the file itself is broken.