Free tool · no sign-upSocial media template size guide
The exact pixel size to build each platform’s template at, so it displays full-size with no cropping.
💼
Social media template sizes
The exact pixel size to build each template at, so it displays full-size with no cropping.
Instagram square post1080 x 1080px1:1 ratio.
Instagram portrait post1080 x 1350px4:5 ratio, takes up the most feed space.
Instagram / TikTok story or reel1080 x 1920px9:16 full-screen vertical.
Pinterest pin1000 x 1500px2:3 ratio, Pinterest's own recommended pin size.
Facebook shared image1200 x 630pxFor link previews and shared posts.
Facebook cover851 x 315pxDesktop cover photo size.
LinkedIn post1200 x 1200pxSquare works best across feed and mobile.
YouTube thumbnail1280 x 720px16:9, keep key text inside the centre-safe area.
Platforms revise these roughly once a year, if a template starts looking cropped, it’s worth checking the platform’s current spec before assuming the file is wrong.
Why these sizes are worth checking, not memorising
Platforms quietly revise their recommended sizes roughly once a year. A template built to last year’s spec can start showing awkward crops without any obvious cause. If a buyer reports a template looking cut off, checking it against the current sizes above is the first thing to try before assuming the file itself is broken.
Sizes handled, next is knowing what template style is actually in demand right now. Read how to find trends for business and social media templates.
Common questions
What size should an Instagram template be?
1080 x 1080px for a square post, 1080 x 1350px for portrait (the format that takes up the most feed space), and 1080 x 1920px for a story or reel.
What size is a Pinterest pin?
1000 x 1500px, a 2:3 ratio, Pinterest's own recommended pin size.
What size should a Canva template be?
Match the platform you're designing for from this guide, the sizes here work directly as Canva's custom dimensions, in pixels, for any template type.
What size is a YouTube banner?
2560 x 1440px for the full banner, with a smaller safe area for text and logos so nothing gets cropped on mobile or TV.